Consumers prefer accessing content through apps, spending 57% of digital media time on smartphone and tablet apps and only 34% on desktops.* (Comscore data).  Consumers decision to purchase a smartphone or tablet is driven by not only the features offered by the device, but also by the apps available for the device. In exchange for making a significant investment in a device, consumers expect access to the content of their choosing. Promoting policies that ensure those consumer expectations are met is at the core of the App Coalition’s mission.

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The App Coalition will achieve its mission by:

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