Consumers prefer accessing content through apps, spending 57% of digital media time on smartphone and tablet apps and only 34% on desktops.* (Comscore data). Consumers decision to purchase a smartphone or tablet is driven by not only the features offered by the device, but also by the apps available for the device. In exchange for making a significant investment in a device, consumers expect access to the content of their choosing. Promoting policies that ensure those consumer expectations are met is at the core of the App Coalition’s mission.
HomeThe App Coalition2020-05-07T09:42:58-04:00