Consumers prefer accessing content through apps, spending 57% of digital media time on smartphone and tablet apps and only 34% on desktops.* (Comscore data).  Consumers decision to purchase a smartphone or tablet is driven by not only the features offered by the device, but also by the apps available for the device. In exchange for making a significant investment in a device, consumers expect access to the content of their choosing. Promoting policies that ensure those consumer expectations are met is at the core of the App Coalition’s mission.

Read More

The App Coalition will achieve its mission by:

Contact Us

Fascinating story and an important discussion to be had. https://qz.com/1864073/millions-of-indians-flocked-to-download-a-tool-that-removes-chinese-apps/

"The app industry is as hot as ever, with a record 204 billion downloads and $120 billion in consumer spending in 2019. People are now spending three hours and 40 minutes per day using apps, rivaling TV."
https://techcrunch.com/2020/05/30/this-week-in-apps-facebook-launches-trio-of-app-experiments-tiktok-gets-spammed-plus-coronavirus-impacts-on-app-economy/

Load More...