Honey Badger

Consumer engagement with digital content continues to evolve away from website traffic to mobile apps as consumer preference for smartphones and tablets grows. The App Coalition is the first organization devoted to developing forward-looking policies to protect consumers in line with their increasing reliance on apps and to ensuring that consumers have unfettered access to the content of their choosing on their devices through those apps.  Additionally, the Coalition seeks to educate stakeholders about the app economy to ensure a fair market in line with both consumer laws and expectations.

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